Adriane Fugh-Berman, MD

Marketing Drugs to Physicians

Adriane Fugh-Berman, MD

This session will discuss covert tactics used in pharmaceutical marketing, including drug rep visits, sampling, data mining, CME, and the use of physician influencers. Disease-mongering, or the creation of diseases by industry, will also be discussed. Recommendations for combating industry influence on patient care will be made.

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